Case Study: The Sharks boost fan engagement with Coffee Creative Studio’s integrated marketing

The Sharks celebrate 1 year of ferocious marketing with Coffee Creative Studio

The Sharks Brand, a major rugby team with a passionate fanbase and numerous brand extensions, sought to further cement its reputation as a premier sports organization. They partnered with vendor Coffee Creative Studio for a comprehensive, integrated marketing solution to unite their supporters and stakeholders.

Coffee Creative Studio implemented a full-year, through-the-line marketing strategy for The Sharks Brand under the campaign "Believe It. Live It. Own It." This integrated approach incorporated social media management, website design and development, and advertising across television, radio, print, and large-format displays. The solution successfully fostered a greater sense of pride and belonging among the team's community, celebrating a full year of what was termed "ferocious marketing."

The Sharks Brand