Case Study: Medshield Elevates Big Walk Brand Activations with Coffee Creative Studio

Medshield brings Big Walk activation to life for 3 years with Coffee Creative Studio

Coffee Creative Studio partnered with Medshield for the third consecutive year to enhance their brand activation at the Suncoast ECR Big Walk event. The challenge was to build upon previous years' successes and create an even more engaging, meaningful, and memorable presence for participants.

The solution implemented by Coffee Creative Studio included the introduction of a new "Push Up For Health" competition, live social media coverage, and daily wrap-up videos. This generated significant crowd engagement and buzz, with the top participant completing 133 push-ups. Coffee Creative Studio successfully managed the full-scale execution, resulting in a revitalizing cool-down session led by a brand ambassador and a highly successful activation for Medshield.

Medshield