Case Study: Macky Movement builds a bold new boxing brand with Coffee Creative Studio

Macky Movement builds a bold new brand with Coffee Creative Studio in 3 key phases

The customer, Macky Movement, required a new visual identity that reflected the founder's dynamic energy and the community-driven nature of his fitness brand. The challenge was to balance a sense of strength and rebellion with a fresh, fun, and professional feel. Coffee Creative Studio was engaged to provide a comprehensive brand build to address this.

Coffee Creative Studio developed a bold identity inspired by graffiti culture and old-school boxing gyms, featuring an abstract logo that combines a glove and a crown. The solution included a full color palette, fonts, and usage rules to ensure a cohesive and powerful brand presence across all materials. The new identity successfully serves as a personal and professional extension of the founder, built to grow with his expanding business.

Macky Movement