Case Study: PIA Automation engages employees and launches a successful corporate influencer program with cofenster

PIA Automation drives 40,000 impressions with cofenster

PIA Automation, a global mechanical engineering firm with 1,800 employees across 12 locations, faced the challenge of ensuring active information exchange and fostering a sense of connection across its dispersed workforce. To overcome these internal communication barriers and convey messages more authentically both internally and externally, the company turned to the vendor cofenster to elevate their communication through video.

cofenster implemented a branded custom video design for PIA Automation's #PIAcam pilot project, which enabled employees to act as corporate influencers. The solution included providing training and support to help participants create simple and authentic DIY videos. The results were significant, with the videos garnering approximately 40,000 impressions and over 800 likes on LinkedIn, generating positive external feedback and successfully fostering global teamwork.

PIA Automation