Case Study: Carlsberg strengthens employee connection and corporate culture with cofenster

How Carlsberg brings corporate culture to life with the help of cofenster.

Carlsberg Deutschland GmbH, the Hamburg-based beverage company, needed a better way to support onboarding, employee development, and internal communication during the pandemic. With hybrid work limiting in-person interaction and the merger with Wernesgrüner adding another layer of complexity, the HR and Organizational Development team looked for a way to communicate company culture authentically, especially for new employees.

Using cofenster’s video solution, Carlsberg created personal onboarding content, e-learning videos, and merger communications that worked even in a remote setting. cofenster helped Carlsberg strengthen employee connection, convey its corporate culture more authentically, and increase internal willingness to create videos because the production effort was so low, leading to greater use of video going forward.

Carlsberg