Case Study: Bertling Logistics transforms corporate communications with Cofenster

How Bertling ushered in a new era in corporate communications with cofenster

Bertling Logistics, a logistics company based in Hamburg, Germany, wanted to move beyond long manuals and routine announcements by making video a more engaging internal communication tool. Even before the pandemic, the company aimed to present itself in a more modern, visual way and help employees feel more involved by showing real people, everyday work, and authentic expertise.

To achieve this, Bertling Logistics chose Cofenster’s software as a central, easy-to-use video platform with defined layouts, styles, and templates that many employees could use. With Cofenster, the company introduced video as a regular communication format, improved internal communication and training, and strengthened transparency and customer proximity through decentralized production of shipment and transport videos. The approach also supported employee branding with series like “Three Minutes with …” and congratulation videos, contributing to higher employee satisfaction.

Bertling Logistics

Stephanie Lüning

Group Marketing & Communication Manager