Case Study: F.H. Bertling Holding GmbH strengthens internal communication with cofenster

F.H. Bertling Holding GmbH boosts internal communication with Cofenster videos

F.H. Bertling Holding GmbH, a logistics company, faced the challenge of modernizing its internal communications. It sought to move away from long manuals and text-based announcements by establishing video as a more engaging and effective tool to excite employees and convey authenticity, even before the COVID-19 pandemic. To achieve this, Bertling turned to the vendor Cofenster for its software solution.

By implementing Cofenster's easy-to-use software, Bertling empowered employees across the business to produce videos decentrally. This solution professionalized internal communications, leading to a renewed sense of togetherness among colleagues. The use of video for messages from leadership, training tutorials, and internal series improved employee satisfaction. Additionally, Bertling strengthened transparency and customer proximity by filming and sharing challenging shipments on social media. Cofenster enabled the company to successfully establish video as a central communication format.

F.H. Bertling Holding GmbH