Case Study: Carlsberg strengthens onboarding and corporate culture with cofenster

Carlsberg boosts internal video creation with Cofenster

Carlsberg Deutschland GmbH, a beverage company, faced the challenge of conveying its corporate culture and maintaining a sense of togetherness among employees during the constraints of the COVID-19 pandemic. Their HR team struggled with onboarding new hires and supporting a company merger in a hybrid work environment, seeking an authentic way to replace lost in-person interactions. They turned to the video solution from Cofenster to address this.

Using Cofenster, the team created lively video messages for onboarding and e-learning, which helped build trust and connection from employees' first day. The solution allowed them to implement their merger communication plans as intended. Cofenster helped Carlsberg keep employees connected, convey fun and motivation, and authentically share its culture. The low effort required led to a much higher internal willingness to create videos, saving costs and increasing productivity.

Carlsberg