Case Study: Global CPG Leader achieves single-digit phishing susceptibility and faster incident response with Cofense

Global CPG Leader Accelerates Phishing Reporting and Incident Response with Cofense

Global CPG Leader Services Provider, a consumer packaged goods company with $16.6B in annual sales and 40K employees, faced a growing phishing threat and had no formal anti‑phishing program in 2015—28% of employees clicked simulated phishes and incident responders were swamped with 500–1,000+ reported emails daily. To tackle this, the company engaged Cofense and implemented Cofense PhishMe and Cofense Reporter, later adding Cofense Triage to streamline reporting and incident handling.

Cofense’s combined solution trained employees to spot phishing, made reporting a one‑click action, and automated triage of suspicious messages; as a result overall phishing susceptibility fell from 28% to under 10% (down to 4.1% in some critical departments), reporting rates climbed (up to 90% in key teams), and Cofense Triage automatically resolves 80% of reports so only 20% require manual attention—freeing responders to focus on real threats.