Case Study: PlanMyKids launches an under-budget kids activities booking MVP with Codica

PlanMyKids launches MVP in 4 months with Codica

PlanMyKids, a company based in Raleigh, North Carolina, faced the challenge of building a personalized online marketplace for parents to book after-school activities for their children. They needed to develop an MVP to test their value proposition without a large initial investment and required a user-friendly platform that worked seamlessly on both desktop and mobile devices. They engaged the vendor, Codica, for a range of services including product discovery, prototyping, UX/UI design, and full-stack PWA development.

Codica built a progressive web application using React and Ruby on Rails that featured a smart booking platform and easy itinerary management. The solution delivered an intuitive, child-focused design and integrated with Zoho for simplified form filling. As a result, Codica delivered the MVP under budget, which was crucial for the bootstrapped customer, allowing them to successfully test their core business idea and marketing message.

PlanMyKids