Case Study: Jumia streamlines JForce sales and support on WhatsApp with CodeWords

Jumia retires 3 tools and rolls out WhatsApp automation with CodeWords

Jumia, a leading pan-African e-commerce platform, faced a challenge in managing its large JForce network of independent sales agents who operate entirely via WhatsApp. Their previous tools, including n8n, Make, and Google Apps Script, required complex engineering, API management, and manual work to send daily deals and communications, making it impossible to scale the operation across multiple countries.

Using the CodeWords platform, Jumia implemented automated WhatsApp workflows for daily deal blasts, multilingual seller support in English and Swahili, and recruiter training. The solution replaced three separate tools with a single, secure platform that could be rolled out team-wide. This resulted in a streamlined operation with improved visibility and the ability to scale efficiently across new markets.

Jumia