Case Study: GroupM scales media planning across 78 markets with codeweaver

GroupM scales media planning across 78+ markets with codeweaver

codeweaver partnered with GroupM, the world's largest media investment company, to address the challenge of scaling a sophisticated media planning methodology. The client's analytics were trapped in Excel macros and senior staff knowledge, which were difficult to scale and risked becoming obsolete as the industry rapidly transformed. They needed a partner to productize their methodology into a tool that could evolve with the market.

The solution from codeweaver was mScreen, a multi-tenant SaaS platform. It encoded the methodology and integrated with over 10 vendor APIs. The tool was adopted by 2,500+ planners across 78+ markets, reducing planning time by 80% and delivering 36% budget savings per campaign. Over eight years, codeweaver continuously evolved mScreen with new modules, allowing it to absorb major industry shifts without a full rebuild and never become a legacy system.

GroupM