Case Study: William Reed unifies 21 websites and boosts SEO with code.store and Arc XP

William Reed - Customer Case Study

William Reed, a century-old international B2B publisher, faced significant challenges managing its digital presence across 21 websites with six different CMS platforms. This patchwork of systems resulted in limited workflows, heavy maintenance costs, and a constant dependency on external developers, putting its SEO and advertising revenues at risk. The company partnered with code.store to undertake a critical migration to a unified, modern CMS.

code.store implemented the Arc XP CMS platform, utilizing an Agile methodology and MACH architecture to consolidate all 21 sites. The solution included building a custom lead generation engine for their 119 newsletters. The results were achieved in 12 months, with all sites migrated in a single day. This preserved over 300,000 SEO redirects, secured revenue streams, and empowered editors with a streamlined, scalable system for future growth.

William Reed

John Barnes

Chief Digital Officer