Case Study: a European B2B media group modernizes publishing and migrates 1.5M+ articles with code.store

European B2B Media Group - Customer Case Study

The European B2B Media Group was struggling with a rigid, legacy in-house CMS that accumulated significant technical debt. This outdated system limited editorial workflows, prevented modular design, and disconnected critical business data, all while supporting millions of monthly visitors and over 1.5 million articles. The organization needed a complete migration to a modern publishing stack to ensure sustainable operations and future growth.

code.store implemented a solution using a hybrid architecture with Arc XP CMS for editorial operations and Directus as a headless CMS for structured data. They executed a zero-downtime migration over six months, successfully transferring all 1.5 million+ articles and assets without any interruption to publishing. The results included faster editorial workflows, a unified and scalable architecture, preserved SEO value, and the integration of real-time automated data feeds, empowering the media group for long-term digital growth.