Case Study: Distinctive Flooring achieves a more flexible, future-proof website with Codeminers and Umbraco

Distinctive Flooring boosts unique page views 59% with Codeminers

Distinctive Flooring, a UK-based flooring company, sought to redesign its outdated and buggy WordPress website to better serve its distinct residential and commercial audiences. The company enlisted Codeminers to improve the site's functionality and customer experience, aiming to clarify its market positioning and provide relevant content for different users.

Codeminers implemented a solution using the Umbraco CMS platform, creating a unique online environment with dedicated landing pages, an interactive retailer finder, and a bespoke user area for samples. This redesign allowed Distinctive Flooring to manage content for different audiences and future-proof for global expansion. Following the launch, Codeminers helped deliver a 59% increase in unique page views, a 29.56% increase in organic search traffic, and a 17% increase in organic social traffic.

Distinctive Flooring