Case Study: Brompton Bicycles manages eCommerce traffic with Queue It from Codeminers

Brompton Bicycles implements Queue It in 2020 to manage Black Friday traffic with Codeminers

The customer, Brompton Bicycles, was facing the challenge of the "Black Friday effect," where massive traffic surges from marketing campaigns threatened to crash their eCommerce website, costing them sales. The vendor, Codeminers, implemented the software Queue It to address this issue.

Codeminers created a custom solution to integrate Queue It with Brompton's platform. This solution sent customers to a branded virtual waiting room, managing traffic on a first-come, first-served basis. This increased customer retention, mitigated bounce, and allowed Brompton Bicycles to sell at maximum capacity without their site crashing.

Brompton Bicycles