Case Study: DUZY launches first shoppable video platform with CodeIT

DUZY - Customer Case Study

DUZY partnered with CodeIT to build Duzy IOD, a first-of-its-kind shoppable video platform. The challenge was to let users discover, sell, and buy products directly inside video content, while also giving sellers a simple way to connect their online stores and manage product-rich media from one dashboard.

CodeIT designed and developed the platform from scratch, including a custom video player, in-video shopping cart, seller registration and store integrations with eBay, WooCommerce, and Shopify, plus analytics and shareable video links. The solution enabled real-time commerce without leaving the video experience and gave retailers detailed insights into views, sales, revenue, devices, and audience location, helping DUZY launch a fully transactional shoppable video product.

DUZY

PJ Chesson

Chief Executive Officer