Case Study: Housing Industry Association boosts ecommerce sales with Codehouse

Housing Industry Association boosts ecommerce sales 114% with Codehouse

The Housing Industry Association (HIA) of Australia needed to transform its website into a mobile-first platform to better serve its members who relied on mobile devices in the field. Their objectives were to increase revenue, membership retention, and acquisition. HIA partnered with Codehouse, a Sitecore specialist, to create a fully responsive site optimized for mobile use and aligned with their brand.

Codehouse conducted extensive customer journey mapping and UX testing to design a new, responsive website tailored for members' needs. The solution implemented by Codehouse led to significant results, including a 114% increase in ecommerce sales, an 885% surge in mobile/tablet visits, and a 107% rise in membership conversions. The vendor's work also drove a 161% increase in members logging into their personalized dashboards.

Housing Industry Association (HIA)