Case Study: Yoga Room builds brand awareness and drives class sign-ups with Codedesign

Yoga Room drives 8.21K clicks and 3.75% CTR with Codedesign

The Yoga Room, a new yoga studio in Lisbon, faced the challenge of establishing itself as a premier brand and acquiring customers within a highly saturated market. Its primary goals were to quickly build brand recognition and pre-sell a significant number of monthly subscriptions prior to its studio's completion. To overcome this, they partnered with the digital marketing agency Codedesign.

Codedesign implemented a multi-faceted digital strategy targeting specific personas through SEO content marketing, PPC advertising, social media, and email campaigns. The results included a paid campaign that generated 8.21K clicks at an average cost-per-click of €0.18 and a total spend of €1.47K. Codedesign also helped the studio increase its organic search traffic to 1.5K visitors and achieve a good ad click-through rate of 3.75%, successfully building a solid foundation for the new business.

Yoga Room