Case Study: Teka Group boosts website traffic and conversions with Codedesign's paid media and SEO strategy

Teka Group boosts website traffic 190% with Codedesign

Teka Group, a multinational manufacturer of kitchen products, faced the challenge of increasing brand awareness and direct sales for its new brand positioning. The company needed to influence the customer journey and drive sales through third-party retailers and its own channels. Codedesign was engaged to develop and implement a digital marketing strategy to meet these goals.

Codedesign first utilized paid media campaigns on Google, YouTube, Facebook, and Instagram to quickly generate traffic and gather crucial data on the customer journey. This information was then used to design a deep, data-driven SEO and content strategy to improve the website's structure and sustain traffic growth. The results were significant, including a 190% increase in website traffic, a 21% increase in conversion rate, and a 40% decrease in cost per acquisition. Codedesign's strategy successfully stabilized and grew organic traffic while dramatically improving key performance metrics.

Teka Group