Case Study: Savvy Navvy achieves 340% app growth with Codedesign

Savvy Navvy boosts app downloads 340% with Codedesign

The customer Savvy Navvy, a marine navigation app, faced the challenge of converting the global potential of recreational boating into sustainable app downloads and active users across fragmented and competitive markets. Partnering with CodeDesign, they needed to overcome barriers like reaching a geographically dispersed audience of boat owners and marinas while maintaining efficient customer acquisition costs.

CodeDesign implemented a sophisticated strategy combining advanced data analytics, programmatic advertising, and Google Marketing Cloud integration. This solution delivered a 340% increase in app downloads year-over-year and a 42% reduction in cost per install. The vendor's approach also significantly improved user retention and expanded Savvy Navvy's geographic reach to over 45 countries, establishing it as the leading marine navigation app.

Savvy Navvy