Case Study: Salmon Health achieves a 300% lower cost per lead with Codedesign

Salmon Health reduces cost per lead by 300% with Codedesign

Salmon Health, a senior living facility provider in the Boston area, partnered with the digital marketing agency Codedesign to efficiently attract new residents. Their challenge was to utilize their marketing budget effectively to reach a highly specific target audience of seniors and their caregivers, rather than just a broad audience.

Codedesign implemented an integrated digital marketing strategy that combined SEO and PPC campaigns, specifically tailored to different customer personas. This solution created synergy between immediate paid visibility and long-term organic growth. As a result, Codedesign helped Salmon Health achieve a 300% reduction in cost per lead while significantly expanding its reach and online presence.

Salmon Health