Case Study: Perfumes & Companhia drives sales with Codedesign’s Video Action Campaign

Perfumes & Companhia drives sales +32% with Codedesign

The beauty retailer Perfumes & Companhia faced the challenge of engaging customers digitally during the highly competitive Black Friday 2020 period. Their goal was to find new opportunities beyond Search and Shopping campaigns while maintaining a strong focus on conversions. They partnered with their agency, Codedesign, to implement a Video Action Campaign on YouTube.

Codedesign's solution utilized Video Action Campaigns combined with custom intent and remarketing audiences to reach customers low in the purchase funnel. They created mobile-optimized videos and used sitelinks to direct users to relevant product categories. This approach generated impressive results for Perfumes & Companhia, including a 32% increase in incremental sales and a 203% return on ad spend. The campaign also drove 225% more incremental engagements compared to other Google campaigns.

Perfumes & Companhia