Case Study: Perfumes & Companhia achieves higher ROAS with Codedesign's YouTube remarketing and attribution strategy

Perfumes & Companhia boosts ROAS during peak season with Codedesign

Perfumes & Companhia, a leading cosmetics and perfumery retailer, faced the challenge of improving their digital marketing performance and return on ad spend (ROAS) during the competitive peak season. They engaged the digital marketing agency Codedesign to transform their YouTube campaign strategy.

Codedesign implemented a new solution by revamping the attribution model and deploying a sophisticated YouTube remarketing strategy utilizing custom audiences and keyword targeting. This approach successfully yielded a higher ROAS for the retailer during the peak season, significantly increasing both click-through and view-through conversion rates.

Perfumes & Companhia