Case Study: Omstars achieves 2,500% estimated ROAS and major subscription growth with Codedesign's digital marketing

Omstars boosts sign ups 548% with Codedesign

Omstars, a yoga streaming service positioning itself as "Netflix for Yogis," faced the challenge of growing its student base and establishing itself as a world reference for online yoga practice. The digital marketing agency Codedesign was engaged to help scale the brand's online presence and acquisition efforts.

Codedesign implemented a multi-faceted digital strategy focused on a free trial funnel, supported by CRM automation and email marketing. Their approach utilized Google Ads, Facebook Ads, and Instagram Ads, alongside content marketing and SEO. This strategy resulted in tremendous growth for Omstars, pushing its student base from a few hundred to several thousand and driving website traffic to over 200,000 visits per month. Codedesign's work led to a 548% increase in sign-ups and an estimated 2,500% return on ad spend, generating hundreds of thousands of dollars in monthly revenue.

Omstars