Case Study: Olala Homes reduces CPA and boosts bookings with Codedesign

Olala Homes cuts CPA by 42% with Codedesign

Olala Homes, a fast-growing premium vacation rental company, faced unsustainable customer acquisition costs across their Google, Meta, and Pinterest advertising channels. Their fragmented strategy led to rising CPAs and inefficient spending, threatening profitability. They engaged CodeDesign to conduct a comprehensive audit and implement an optimization strategy to reduce costs while improving conversion quality.

CodeDesign consolidated the client's fragmented account structures, implemented high-intent landing pages, and launched a precision retargeting strategy. They also navigated iOS privacy changes by implementing server-side tracking. As a result, over 18 months, CodeDesign reduced Olala Homes' average cost per acquisition by 42%, improved return on ad spend, and significantly increased overall booking volume.

Olala Homes