Case Study: Guerlain boosts social media-driven sales with Codedesign's targeted influencer strategy

Guerlain boosts social media sales by 35% in 6 months with Codedesign

Guerlain, a world-renowned cosmetics and perfumery brand, faced the challenge of translating its extensive social media presence into meaningful business results and sales. The brand partnered with the digital marketing agency CodeDesign to improve its social media ROI.

CodeDesign implemented a targeted influencer marketing strategy, collaborating with a select group of relevant influencers in the beauty industry to create and share content showcasing Guerlain's products. This strategy resulted in a staggering 35% boost in sales attributed to social media within just six months, significantly increasing brand awareness and delivering an exceptional return on investment.

Guerlain