Case Study: Grupel SA achieves 156% organic traffic growth with CodeDesign's digital transformation

Grupel SA boosts organic traffic 156% with Codedesign

Grupel SA, a leading Portuguese manufacturer of power generation equipment, faced a challenge in effectively communicating its value proposition to diverse global markets despite its strong product quality and industry experience. This resulted in poor search visibility for high-intent terms and an inability to convert website visitors. Codedesign partnered with Grupel to address this critical growth inflection point.

Codedesign implemented a comprehensive digital transformation strategy involving market research, a redesigned website architecture with audience segmentation, and a robust content program. This solution delivered significant results, including a 156% increase in organic traffic and a 158% rise in qualified leads. The strategy also enabled Grupel to successfully expand into eight new markets and establish 12 new distributor partnerships, fundamentally strengthening its global market position.

Grupel SA