Case Study: Chicco achieves 186% online sales growth with Codedesign's omnichannel digital strategy

Chicco boosts online sales 186% with Codedesign

Chicco, a leading global brand for baby care products owned by Artsana Group, faced challenges in reaching modern parents digitally and scaling its direct-to-consumer business across Portugal and Spain. Its digital presence was fragmented and underdeveloped, making it difficult to compete with online retailers and integrate online and offline channels. CodeDesign partnered with Chicco to address these issues.

CodeDesign implemented a comprehensive omnichannel digital strategy that included a unified platform integrating digital storefronts, marketing automation for personalization, and extensive content marketing. This solution resulted in an 186% increase in online sales, a 127% rise in customer lifetime value for digitally-acquired customers, and a 43% growth in market share among parents aged 25-40.

Chicco