Case Study: Bensound reduces customer acquisition costs with Codedesign

Bensound cuts customer acquisition costs by 38% with Codedesign

Bensound, a leading royalty-free music platform, faced rising customer acquisition costs and low conversion rates while competing against industry giants like Spotify. They partnered with the digital marketing agency CodeDesign to optimize their marketing strategy, improve their conversion funnel, and clarify their brand positioning for creators and businesses.

CodeDesign implemented a comprehensive strategy involving a messaging overhaul, website redesign, and paid marketing optimization. This data-driven approach resulted in a 38% reduction in customer acquisition cost, an 89% growth in subscribers, and a 64% improvement in customer lifetime value for Bensound.

Bensound