Case Study: Beautyrest achieves 312% online sales growth with Codedesign

Beautyrest grows online sales 312% with Codedesign

Beautyrest, a premium mattress brand with 90 years of heritage, faced significant challenges with its outdated e-commerce platform and minimal online presence. Their website suffered from poor user experience, low conversion rates, and insufficient visibility, preventing them from capturing a share of the rapidly growing online mattress market. Codedesign partnered with them to address these transformative business challenges.

Codedesign implemented a comprehensive digital strategy that included a complete e-commerce overhaul on Shopify Plus, extensive trust-building content, and targeted search marketing. This solution dramatically improved the customer journey and online visibility. The results were exceptional: online sales grew from $4.2 million to $17.3 million in 18 months, a 312% increase. Codedesign also helped improve the conversion rate from 1.8% to 3.4% and significantly reduced cart abandonment.

Beautyrest