Case Study: BASF Portuguesa S.A. achieves 185% organic traffic growth with Codedesign's digital optimization

BASF Portuguesa boosts organic traffic 185% with Codedesign

BASF Portuguesa S.A., a leader in agricultural chemistry and industrial solutions, faced a significant digital visibility gap and competitive pressure despite its strong brand heritage. Their outdated website and poor search engine rankings hindered their ability to reach key audiences in Portugal and Europe. They partnered with the digital marketing agency CodeDesign to address these challenges.

CodeDesign implemented a comprehensive digital transformation strategy that included a technical SEO audit, a complete website architecture redesign focused on customer journeys, and a sophisticated content strategy segmented by audience type. This approach, combined with data-driven paid search, LinkedIn campaigns, and thought leadership positioning, delivered remarkable results. The vendor's work generated a 185% increase in organic traffic, a 240% growth in qualified leads, and a reported 28% boost in online-influenced sales for BASF Portuguesa.

BASF Portuguesa S.A