Codedesign
52 Case Studies
A Codedesign Case Study
The customer, Azores Airlines Vacations, needed to better capture the high-value North American tourism market. They partnered with the digital marketing agency CodeDesign to implement a full-funnel digital strategy and travel experience design to make the Azores a top-of-mind destination.
CodeDesign executed a solution that included targeted performance marketing, a frictionless booking experience, and data-driven personalization. This strategy resulted in a 52% increase in vacation package bookings, a 35% higher average package value, and a 30% increase in customer return rates for Azores Airlines Vacations.