Case Study: AVA Clinic boosts leads by 336% with Codedesign's multi-market PPC strategy

Ava Clinic increases leads by 336% with Codedesign

The customer, Ava Clinic, a leading IVF clinic in Scandinavia, faced the challenge of generating a consistent and cost-effective flow of leads due to the long consideration phase of its customer journey and strict industry advertising limitations. The vendor, Codedesign, was engaged to develop a new paid media strategy to improve lead volume and quality.

Codedesign implemented a multi-market paid search strategy focused on Google and Microsoft Ads, restructuring campaigns by market and treatment type while using localized ad copy. This solution resulted in a 336% increase in website leads. The cost per lead from Google Search decreased by 72%, and the Bing Ads campaign achieved a nearly 100% impression share with a 43% conversion rate at a fraction of the cost.

Ava Clinic