Case Study: a major multinational pharmaceutical company boosts organic traffic by 187% with Codedesign's SEO and digital transformation

a major multinational pharmaceutical corporation boosts organic traffic 187% with Codedesign

The client, a major multinational pharmaceutical corporation, faced significant digital marketing challenges. Despite its strong reputation, its website traffic had plateaued and it struggled with poor search engine visibility for key terms, low conversion rates, and an ineffective content architecture for its diverse audience of healthcare professionals and patients. CodeDesign was engaged to address these issues through a comprehensive digital transformation strategy.

CodeDesign implemented a three-pillar strategy involving extensive SEO research and technical optimization, a tailored content and conversion strategy, and the integration of paid and organic search efforts. This solution delivered transformative results for the client, including a 187% increase in organic traffic, a 63% improvement in conversion rates, and a 142% rise in qualified lead generation. CodeDesign's approach successfully established the client as a trusted digital resource in its therapeutic areas.