Case Study: Target achieves nationwide mobile coupon rollout and streamlined redemptions with CodeBroker

Target - Customer Case Study

Target partnered with CodeBroker to roll out a national mobile coupon program aimed at improving the in‑store customer experience across its 1,800 U.S. stores. Facing the challenge of delivering reliable, easy-to-use mobile offers that work on a wide range of phones and prevent reuse, Target used CodeBroker’s loyalty and mobile coupon solution to make mobile discounts accessible at scale.

CodeBroker implemented a biweekly SMS campaign that links to multi‑item coupons with a single scannable barcode compatible with over 500 phones, plus a text-back “OFFERS” retrieval option. CodeBroker’s one‑time‑use smart coupons mark individual items as redeemed at checkout, enabling redemption across all 1,800 stores, delivering a national-first rollout that improved accessibility, convenience, and fraud control.

Target