Case Study: Coca-Cola achieves faster sales skills development with Code of Talent

Coca Cola - Customer Case Study

Coca Cola, a major beverage company in Romania, sought to increase the agility and market responsiveness of its large Sales Organization. The challenge was to rapidly close the gap between theoretical knowledge and practical skills for nearly 400 business developers. They partnered with the vendor Code of Talent to implement an accelerated and innovative business skills development strategy to meet their strategic objectives.

Code of Talent implemented a mobile, gamified microlearning solution consisting of 26 on-field missions. This approach created a digital ecosystem for social learning and real-time skill application. The results were significant: a 90% engagement rate, a 70% improvement in skills, and a 50% optimization of dedicated time. The program also achieved its business goals, with many participants exceeding targets, and reduced travel costs by 30% while delivering training in half the traditional time.

Coca Cola