Case Study: Coca-Cola accelerates sales capability and execution with Code of Talent

Coca Cola boosts sales skills by 70% with Code of Talent

Coca Cola, the largest beverage company in Romania, faced the challenge of accelerating the business skills development of its large sales organization to increase agility and better meet strategic revenue and growth objectives. To address this, they partnered with Code of Talent to implement its microlearning platform, aiming to quickly bridge the gap between theoretical knowledge and practical, on-the-job execution.

Code of Talent implemented a gamified, mobile microlearning journey consisting of on-field missions with real-time feedback. This solution led to a 70% improvement in key competencies, a 50% optimization of dedicated training time, and a 30% reduction in travel costs. The engagement rate reached 90%, and capabilities were accelerated, achieving in 3 months what traditionally took 6 months.

Coca Cola