Case Study: Teplis Travel Boosts Lead Generation and Audit Scores with Code Conspirators

Teplis Travel boosts audit scores by 70% with Code Conspirators

Teplis Travel, a corporate travel management firm, faced the challenge of having a website that failed to communicate its complex service portfolio and sophisticated value proposition, leading to a commodity perception. Their long B2B sales cycle required extensive buyer education and a marketing technology infrastructure they lacked, including integration between their Salesforce CRM and Act-On marketing automation platform. They engaged Code Conspirators to address these issues.

Code Conspirators implemented a comprehensive WordPress website that functioned as an educational resource and lead generation platform. The solution included a guided digital experience, a robust content library, and seamless integration of Salesforce and Act-On to automate lead capture and nurture campaigns. This achieved a 70% improvement in the site's audit score and provided a measurable business impact through increased qualified lead generation, enhanced sales efficiency, and improved marketing effectiveness for Teplis Travel.

Teplis Travel