Case Study: PDS Tech achieves a stronger dual-audience website experience with Code Conspirators

PDS Tech builds a dual-audience WordPress platform with Code Conspirators for 10,000+ annual placements

PDS Tech, the engineering and skilled trades workforce division of The Adecco Group, faced the challenge of creating a website that effectively served two distinct audiences: employers seeking technical staffing solutions and job seekers pursuing careers. Their previous digital presence failed to balance these competing priorities, often alienating one group or the other. They partnered with Code Conspirators to engineer a new WordPress platform that would improve the user experience for both constituencies.

Code Conspirators implemented a dual-audience information architecture on WordPress, creating clear pathways and tailored content for employers and job seekers. The solution featured intuitive navigation, mobile-responsive design, and strategic calls-to-action. The results were a significantly improved user experience "all the way around," establishing a professional digital presence that enhanced employer clarity and job seeker enablement, ultimately supporting the placement of over 10,000 contractors annually.

PDS Tech