Case Study: MXA Talent Solutions transforms DEI consulting into measurable action with Code Conspirators

MXA Talent Solutions

MXA Talent Solutions, a talent attraction consulting agency, faced the challenge of helping its clients move from aspirational DEI goals to measurable action. Their clients, which included major firms like Coca-Cola and Nielsen, lacked a baseline to understand their current DEI maturity, prioritize improvements, or track progress. This left initiatives scattered and made it difficult for MXA to differentiate its services in a commoditized consulting market. Code Conspirators partnered with them to engineer a proprietary solution to this problem.

Code Conspirators developed the Diversity Maturity Index™, an online assessment platform that benchmarks an organization's DEI maturity across five dimensions and automatically generates tailored improvement roadmaps. The solution provided immediate, automated reports for clients and seamlessly integrated with MXA's website for lead generation. For MXA, the platform transformed their competitive position, establishing them as a data-driven strategic partner and generating highly qualified leads with needs already identified before the first sales call.

MXA Talent Solutions