Case Study: Edwards Performance Solutions generates qualified leads with Code Conspirators

Edwards Project Solutions

Edwards Performance Solutions, a woman-owned cybersecurity consultancy, faced the challenge of generating qualified leads for their complex, high-value services through a traditional website. Their long sales cycle required educating prospects first, but they lacked the digital infrastructure to convert their deep expertise into a systematic lead generation process. They partnered with vendor Code Conspirators to engineer a new WordPress platform.

Code Conspirators implemented a resource-centered WordPress platform that used gated content and behavioral lead scoring to capture and nurture prospects. The solution featured dynamic content personalization for different buyer personas and integrated marketing automation to maintain engagement through the long sales cycle. This transformed the firm's website into a content marketing engine, systematically generating a qualified sales pipeline and enabling timely sales follow-up with high-intent leads.

Edwards Performance Solutions