Case Study: Dragon Con transforms its digital experience with Code Conspirators

Dragon Con boosts registration completion to 72% with Code Conspirators

Dragon Con, North America's largest multi-media pop culture convention, faced a significant disconnect between its spectacular in-person event and its outdated, text-heavy website. The site failed to convey the event's visual energy and scale, had a confusing navigation structure that buried critical information, and created friction in the ticket purchase process. They partnered with Code Conspirators to engineer a comprehensive WordPress website and custom web applications to transform their digital presence.

Code Conspirators implemented a photography-first visual design and intelligent information architecture to showcase the convention's personality. They developed a dynamic guest showcase system, streamlined the registration process, and created a mobile-optimized convention companion tool. The measurable results included a registration completion rate increase from 40% to 72%, a significant reduction in time-to-purchase, and record-breaking attendance growth, solidifying the website as an essential tool for both planning and experiencing the event.

Dragon Con