Case Study: Coca-Cola achieves real-time regional campaigns and smarter promotions with Code Conspirators

Coca-Cola Freestyle

Coca-Cola faced a challenge with its Freestyle dispensers, as their original CMS was slow and rigid, only allowing for content updates twice a year. This prevented real-time marketing and limited the strategic use of the machines. The vendor, Code Conspirators, was engaged to address these inefficiencies.

Code Conspirators re-engineered both the business process and the CMS technology, implementing Agile project management. This solution enabled near real-time campaign launches and introduced real-time analytics for measuring beverage performance and promotion ROI. The outcome moved Coca-Cola Freestyle from semi-annual updates to real-time marketing, turning the CMS into a strategic tool for customer engagement and operational agility.

Coca-Cola