Case Study: Burchfield Group achieves acquisition success with Code Conspirators

Burchfield Group

The Burchfield Group, a specialized pharmacy benefits consulting firm, faced the challenge of scaling its business beyond a referral-dependent growth model. To achieve predictable revenue and increase its enterprise value for a potential acquisition, it partnered with Code Conspirators to build a sophisticated digital marketing and lead generation infrastructure.

Code Conspirators engineered a professional WordPress website integrated with marketing automation to create a systematic lead generation platform. This solution established a clear digital presence, nurtured prospects through complex sales cycles, and demonstrated strong market demand. The results were tremendous growth that culminated in the Burchfield Group's successful acquisition by the global professional services firm Aon in early 2018.

Burchfield Group