Case Study: Peninsula boosts SME conversions with Code Computerlove

Peninsula boosts conversions by 30% with Code Computerlove

Peninsula, an in-house HR department for SMEs, briefed the vendor Code Computerlove to supplement its physical sales process with a new digital customer experience. The challenge was to attract more qualified leads, optimize the service for scalability, position Peninsula as an industry leader, and develop new digital products to improve the customer journey.

Code Computerlove reimagined Peninsula's digital identity and streamlined its customer experience, which included introducing a self-assessment tool called the Business Health Assistant. The new platform was built using a headless CMS, Dato, with a front end powered by Gatsby and React. The results included a 30% increase in conversions, successfully driving more high-value leads into the business.

Peninsula