Case Study: Manchester Pride strengthens its year-round charity brand with Code Computerlove

Manchester Pride repositions its brand in a full-day design sprint with Code Computerlove

Manchester Pride, a leading UK LGBTQ+ charity, sought to reposition its brand from being perceived primarily as an annual festival to being recognized as a professional, year-round charitable organization. They turned to the vendor Code Computerlove for strategic design support to evolve their proposition and adjust their communications to increase support from the community.

Code Computerlove conducted a design sprint to identify key user needs and establish a new content hierarchy. They introduced a more professional art direction for the website while maintaining the brand's playful elements, integrating new content to firmly position Manchester Pride as a year-round charity. The result was a professional website that better communicates the organization's impactful work, successfully helping to launch its new proposition.

Manchester Pride