Case Study: Manchester Airport Group boosts revenue and modernises digital experience with Code Computerlove

Manchester Airport Group builds a self-sufficient digital team in 9 months with Code Computerlove

Manchester Airport Group (MAG) faced the challenge of modernizing its aging digital estate while simultaneously needing to quickly increase revenue and build a new internal digital team. They partnered with the digital agency Code Computerlove for an interim digital transformation program.

Code Computerlove implemented a program of design sprints and performance optimization, establishing a modern, loosely coupled website architecture for faster changes. They worked in rapid cycles to develop and test new user features, directly increasing revenue. Concurrently, they helped MAG build and transition to their new internal team, MAG-O, over nine months. As a result, the up-skilled MAG-O team became entirely self-sufficient at essentially no cost due to the revenue generated during the project, and MAG gained a five-year technical roadmap and more profitable digital platforms.

Manchester Airport Group (mag)