Case Study: JCT600 achieves a modernized 75th-anniversary brand identity with Code Computerlove

JCT600 marks 75 years with Code’s modernized logo and brand system

The customer JCT600, a 75-year-old automotive retailer, faced the challenge of modernizing its iconic logo to better reflect its brand ethos. They engaged the vendor Code Computerlove to enhance the logo's design, aiming to improve its consistency and make it feel more contemporary for their anniversary.

Code Computerlove implemented a refined logo with adjusted typography, spacing, and kerning for clarity and a more lightweight feel. They also created a flexible brand system with two logo variations for different applications and developed special 75th-anniversary logos for a wider campaign. The solution successfully transformed the digital brand presence for the family business.

JCT600