Case Study: Go-Ahead helps travellers understand journey carbon impact with Code Computerlove’s carbon calculator

Go-Ahead boosts views and engagement on sustainability pages with Code Computerlove

Go-Ahead, a leading UK public transport company, sought to help its customers understand the carbon footprint of their journeys. They engaged the digital agency Code Computerlove to design and build an interactive carbon calculator tool for their website.

Code Computerlove designed and engineered an accessible, animated carbon calculator that used governmental data to accurately compare the emissions of train versus car travel. The solution was built with a strong focus on accessibility, including decreased motion and screen reader compatibility. Following its launch, the calculator became a primary feature of Go-Ahead's sustainability campaign and drove a year-on-year increase in views and engagement on the company's environmental pages.

Go-Ahead